Asset managers have typically been slower in their embrace and acceptance of digital disruption in comparison to other major industries. However, the digital transformation of the industry has been catalysed by the pandemic, forcing asset managers to accelerate their exploration of virtual alternatives to all stages of their client journey, from acquisition to retention. With this acceleration comes an opportunity to evolve traditional distribution models.

As the asset management industry adjusts to a new digital-first environment, investing in digitalisation has now become even more essential for survival, success and post-pandemic growth. With certain asset classes becoming commoditized, and continuing pressure on margins and fees, asset managers need to find ways to reduce compliance and reporting costs, while differentiating beyond product performance to develop a new competitive advantage; their user experience. Given that this spans multiple touch points across the client journey, it is critical that the user experience is central to the asset manager’s distribution strategy. How can asset management leaders successfully embed a digital and client-led approach into their post-pandemic distribution strategy? How can this be implemented throughout all areas of the business to ensure that the fund manager’s digital capabilities meet the expectations of current and future clients, resulting in both revenue upside and cost efficiencies? 

Hosted by the Financial Times in partnership with DFIN, this digital webinar will convene asset and wealth management leaders to discuss how to successfully redefine the client experience at a strategic level, in an era of accelerated technological change. Chaired by a senior Financial Times journalist, our discussion will explore challenges, successes and opportunities borne out of the transformation of the client journey, and how asset managers can successfully capitalise on this change as a source of competitive advantage. 

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How to embed a digital and client-led approach into your core strategy

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Live Q&A with senior asset management leaders

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New ways to use digitalisation to differentiate from your competitors

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